August 2, 2010 § 2 Comments
The world is not perfect, and neither is your spouse, sibling, parent, friend, child, or pet, but we love them, warts and all, right? I mean my dad sneezes so loud it shakes the windows, my cat refuses to use a scratching post in any room that has a sofa, and I’ve learned the hard way that when my girlfriend asks for a tiny bite of my sandwich she really means something in the range of tiny-for-a-shark-sized bite to just-go-ahead-and-make-a-new-sandwich-sized bite – but do I love them any less? Of course not, in fact sometimes it’s the foibles, the goofiness, the vulnerabilities, the endearing little imperfections that are well, endearing (except the sandwich thing that’s just annoying).
So why are we trying so hard to be perfect online? Why do we have this impulse to sanitize our communication and project some glistening fantasy of personal brand image for the world to embrace? Vanity? Insecurity? Fear of rejection? Well I say vanity-shmanity just be yourself.
In a photoshopped world filled with spin doctors and corporate speak more and more people are seeking authentic, plain as folk, communications. Letting down your hair, lowering your guard and risking letting a little bit of the real you out into the light of day can be a healthy thing for you and your personal brand. It’s a lot more sustainable and reliable for you to just be you than to always try to live up to the glistening fantasy you. Instead of doing cartwheels to try to project a flawless facade, focus on what you got that rocks – that stuff you do with world-beating zeal and samurai skill. Put the attention on those things and the warts become a whole lot less important. I mean if you think about it, someone with zealously applied samurai skill can be intimidating, but if they’ve got a well placed wart too that might be just enough to make them seem approachable.
Focus on your strengths and don’t get bent out of shape about your flaws – they might just be the endearing qualities that help you build an authentic personal brand.