where personal branding and technology meet
June 6, 2008 § 1 Comment
Just wanted to point you to a nice interview on Dan Schawbel’s blog with Sarah Lacy, journalist and author of Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0. Sarah comes across as very down to earth and drops some great branding thoughts as she discusses her career and her opportunity to interview some of the innovators and success stories of Web 2.0. Here are a few gems that jumped out at me:
” That’s the most lasting way to build a brand, one relationship at a time.”
” It just takes building your credibility and trust over time. Put another way: your brand within your small sphere is crucial to build before you can build any sort of larger brand in the world.”
and my favorite
“And second, business reporting done well are just stories about people. People love stories about people.”
Thanks Sarah and Dan for sharing this people story!