Be a beacon

May 30, 2008 § 1 Comment

When you are out on the water on a stormy night looking for the shore there is nothing quite so reassuring as seeing a bright, shiny beacon pointing the way to a safe harbor. Well I hate to say it, but we are in some stormy times in our economy and with the price of gas continuing to rise I would hazard to say the roughest waters are still to come. At times like these, when your customers are worried about how to stay afloat, your brand needs to be a beacon. A lighthouse beacon makes a promise – come this way and you’ll get to where you want to go. It is simple, direct and fulfills a valuable service by making a promise that needs no explanation. If your brand isn’t a beacon your business may get lost in the fog.

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