“Soulful Excellence”

May 8, 2008 § Leave a comment

That’s a nice pairing of words; “soulful excellence”.  Highly evocative, together they smack of quality and emotion, like art – not clinical quality, like a spreadsheet.  So few pairings of words smack of anything so I just had to point them out.  I wish I could say they were mine, but alas credit must go to the remarkable Joey Reiman who uttered that phrase yesterday during a presentation for the Technology Association of Georgia’s Enterprise 2.0 Society. Yesterday we had a fabulous meeting featuring Mr. Reiman, Thinker & CEO and Elizabeth Clubb, Thinker & CSO, of BrightHouse.

Perhaps even more remarkable than the phrase itself is that it was used in the context of discussing new enterprise technology solutions.   The social computing mindset is different: powerful and enabling and dangerous to old modes of thinking.  It is changing the way we brand and the way we work.  They are becoming one. “Soulful Excellence” is evidence of that.  Chew on that phrase and watch out for more.

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