Don’t build a better mousetrap
April 16, 2008 § 1 Comment
Sometimes the good stuff leaps out at you during a random phone call. Tonight it was from my good friend David Bailey, a source of many gems, but this one I particularly liked. So, with his permission:
If your customer has a mouse, don’t build the better mousetrap. Just trap that mouse.
Don’t just focus on what you can do. Focus on solving your customer’s problem.