A practical dose of efficiency
March 21, 2008 § Leave a comment
Yes, I admit it. Sometimes I will indulge in a little high-brow, high-level or high-concept marketing-speak. I can’t help it, it is in my nature (blame the right brain). That’s why I am glad that I have friends like Dave Eissman to keep me grounded, and I hope you don’t mind if I give him and his new blog a plug:
Dave has a knack for breaking down marketing tactics into straight forward, approachable steps that get results. I have had the good fortune to collaborate with Dave on behalf of the International Business Academies, Limited, for whom we are both advisers, and I have always admired his straightforward, make-it-practical approach as well as his warm and generous nature. Dave recently started a new blog – One on Many Marketing, and his current post, What is One on Many Marketing? is a wake-up call to B-to-B businesses to make use of the efficient tools of the Internet to bring scale to their lead generation and relationship building processes. Dave is offering a free tele-seminar on the subject (details here) – I plan to attend and I hope I’ll see you online then too.