A new voice debuts
February 1, 2008 § 1 Comment
Just wanted to give a shout out to my friend Robert Mayberry who just made his blogging debut. And it is a strong start. Rob’s lead post, The Problem with Marketing…, is an insightful and biting observation of the state of marketing today and the rampant over-emphasis on promotion, to the detriment of truly strategic marketing. Creating alignment of marketing with company mission, vision, products and services, should be a top corner office priority. New marketing, as redefined by the rise of social media and the decline of the effectiveness of interruptive techniques, demands a rethink of the role and scope of market thinking in an organization. Rob’s post is an articulate challenge to marketers to get in the game.