Are you nodding in agreement or just nodding off?

November 29, 2007 § 3 Comments

I’ve posted here before about being the Ambassador of your Brand, but I thought that Seth Godin made a nice point in his blog today (big surprise) that tied in neatly with the concept.  In his post, entitled Always on (everybody markets), he points out that how you act throughout your day, is in itself a form of marketing.  If you’re falling asleep or looking bored during a meeting you are advertising your lack of enthusiasm, and like it or not, that reflects on your personal branding.  There is an old saw that goes “how you practice is how you play” and whether you choose to believe that or not, it is often how you are measured by those around you.  If you consistently project an air of apathy, chances are you will be labeled as an apathetic person — not usually considered a career enhancing trait.

This also points out the importance of the brand ambassador’s job to communicate:  if you are yawning in the conference room because you’ve been pulling all-nighters to meet a critical deadline, then don’t be reluctant to politely share that fact.  Better to be thought of as someone who might be tooting his/her own horn a little bit, than to be perceived as someone too bored to stay awake, or worse, labeled as someone who just doesn’t care.


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§ 3 Responses to Are you nodding in agreement or just nodding off?

  • adamsalamon says:

    Spot on, David. We are definitely “always on”. This is becoming more important as social technologies become more prevalent. Your “brand” is showcased for the world to see.

  • johnmarchiony says:


    I agree, and assume there is much you left unsaid. Such as “you’re an ambassodor 24/7/365 because, even when you don’t expect it, you could be instantly on when you run across a customer, prospect, or colleague.”

    That’s both good and bad. It was good when I happened to sit down next to the founder of at a Red Sox game. For no reason, we met. Now we’re connected and have started business and education conversations. GREAT! Alternatively, it could have been BAD for any number of reasons. He (or I) could have been a Yankee fan, drunk, or worse.

    So believing that “always on” is a new standard is, at the least, daunting. When do we get to be “off?” Wouldn’t we take more joy, and be more impressed, in the “on” behavior of people if we believe the default setting to expect is “off?”

  • davidscohen says:

    We are increasingly monitored, photographed, recorded, and information is no longer disposable (at best it can perhaps be drowned out). So yes, we are increasingly “on”, but I think John makes a great point, and if I’m getting it right it is part of what I think is important to takeaway -I hope that my “on” behavior is authentic to my true self, and I hope that by acting honestly and with integrity to my true self my behaviors will act both as magnet and filter: a magnet attracting those who align with my outlook, actions, personality, talents, contributions, etc.; and a filter weeding out those who don’t.

    However, I also know that my true self is not always quite up to the standard I have in my mind as my ideal self. Does “be yourself” equate to “be your best self” ? And equivalent or not is “be your best self” a worthy goal? What do you think?

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