Love Letters

August 16, 2007 § Leave a comment

Have you ever written a love letter? You know, that perfectly crafted, written and re-written missive intended to communicate the depth and sincerity of your affection? Not just the simple “I love you” greeting card, but a serious Cyrano-esque, sophisticated dispatch on fancy-shmancy paper? Of course you have, but have you ever sent one to your customer?

It’s a business cliche, “we love our customers”, but how do you show that love? Is it in your pricing? Your products? Your quality? What do you love your clients for? Their loyalty? Their referrals? Their zany customer service calls? Do they know how you love them? Can you express all the little nothings you do to make their lives easier? Their applications simpler? Their teeth brighter? Their apples shinier?

Why not sit down and write a love letter to your customers? You may find out a little more about yourself and your business.

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