May 4, 2010 § 2 Comments
Marsha, Thank you for inviting me to tour Dialog in the Dark – it was an extraordinary exhibition and an extraordinary experience. As a visual artist the thought of living without sight is frankly terrifying and it was with no small amount of apprehension that I embarked on the tour, but I am so glad that I have experienced this. To be adrift in the dark was not how I imagined it, the presence of the other members of my group were reassuring and our steadfast guide, Erik, was a true comfort. A beacon in the dark, his voice was our guide and no light was necessary for him to steer us away from danger and into a new appreciation of the palette of our senses and a new gratitude for the one sense that we temporarily set aside for that short time. We were tourists in his world, safe in knowing that ours was just a door and a curtain away, but enriched to have stumbled together in the dark. I hope anyone who might read this will go take part in this moving experience and learn that we don’t need our eyes to see each others’ humanity.
February 24, 2010 § Leave a Comment
I had a nice chat with Janet Powers yesterday – Janet is the Diva extraordinaire behind Diva Toolbox™, a site which has been gracious enough to post a few of my scribblings – the latest being The Title That Used To Be Your Brand. Janet shared with me some of the stats on my past articles and asked if I might be interested in joining their growing family of podcasters under the umbrella of Diva Toolbox Radio (a BlogTalkRadio partnership).
I love the Diva Toolbox™ motto: “Within you lies the ability to do anything. Find it.” I think it is a great thought for everyone. The mission of Diva Toolbox™ is to “empower, educate, and entertain women”, but that is a message for men and women alike. I’m delighted that according to Janet my posts have been well received in the almost entirely female Diva community so I’m strongly considering taking her up on the podcast concept, but I feel that what I do here isn’t exclusively for one gender, nor would my content necessarily change for the audience.
Since you know I’m an advocate for listening to your community and asking for feedback on your brand my questions to my readers of this blog are: Would you like to not just read, but listen to some of my ideas too? And if so, do you think the Diva Toolbox would be a good vehicle for that conversation? Please tweet me @davidscohen or post a comment with your thoughts. Thanks!
February 16, 2010 § Leave a Comment
I recently had a great time visiting with Kenneth Brown, The Passionate Entrepreneur. Ken is a multi-media machine so I was delighted when he invited me for an interview session on his BlogTalkRadio podcast. You can check it out here:
I’ve actually been considering giving the BlogTalkRadio format a try, perhaps even doing some live “Brand Therapy” sessions to give listeners some insights into what I call the Whole Brand ThinkingTM process. I’d love to hear from you if you like the idea, or if you think you might be interested in being the subject of such a session.
February 1, 2010 § Leave a Comment
Had a great time meeting with everybody at the American Cancer Society’s Young Professionals – Professional Advancement Series last Thursday. I made a ninja recording with my Livescribe Pulse pen so please forgive the audio quality. The whole thing is about an hour long. Big thanks to Rachael Kaplan for bringing me in and to all the good folks who made me feel so welcome.
January 30, 2010 § 4 Comments
In the last couple of years I’ve found myself steering more of my time, attention and business towards something I’m very passionate about: that is helping people to get a handle on the things that they have to offer that are truly different, special and valuable, and then helping them to connect with a community, a market, an audience that values the very difference they bring. Then we work on how to tell the story so that those who value what you have to offer don’t miss you or overlook you because you haven’t made that story prominent or clear enough. I want everybody to have the opportunity to do more of the work that they are excited about – the work that stirs up their energy, that taps their skills and brings out their best. That also means I’d like to liberate them from having too much of their time filled with the work that they are just adequate at – the stuff you say yes to because you need to pay your bills or because you’re too polite to say no, but it’s not the stuff that gets you jazzed, the stuff that taps into your particular flavor of awesome.
I think that words can help people steer their vehicle away from the merely adequate (or worse yet, the suppressed and oppressed) and get on a course toward the awesome. But the words don’t just drop out of the air. It takes introspection, it takes reflection, it takes a search for patterns, habits, values and often a process of giving yourself permission to change. In my personal branding practice I help people through all of that, and then I capture the words that become the identifier, the entry point to make brand connections. It’s an intensive process, in fact that’s where the term brand therapy came from – I didn’t make that one up, it was one of my clients who said it first, but I loved it – it stuck. And you know what? I LOVE MY JOB! But I can’t work with everybody. There isn’t enough time, and I realize that unlike a big corporation, individuals be they business people, freelancers, artists, entertainers, coaches, consultants, or folks in career transition, aren’t all going to be in a position to enlist the one-on-one attention of their own personal brand therapist.
I’ve decided that this year I want to develop some offerings that are more accessible – entry points, if you will, that will allow more people than I could reach one-on-one to explore the concepts behind branding and learn how they can apply them to their own goals, businesses, and talents. I’ve got a few things in production that I will be releasing over the course of the year, but the first offering is a teleseminar: Personal Branding Fundamentals: Be a Beacon. In this three session class I will explore the fundamentals of personal branding, go over why and how the Internet has changed your opportunities and some of the risks of sitting on the fence, and then we will dive into the Beacon Principles to give you a foundation for effectively restating your personal brand. If you’ve been struggling with how to tell your story, if you know you’ve got something great to offer the world, but aren’t getting recognized for the value you could bring, then I hope you will consider beginning the process of exploring your foundation and clarifying your message. You can’t just aspire to reach your dreams. You’re going to have to perspire too.
And remember, when you shine you make it easier for all those around you to shine too.
November 18, 2009 § 2 Comments
Thanks to Alan Urech for this info – thought all of my fellow Atlanta Startup Weekend alumni might find this interesting:
The MIT Enterprise Forum of Atlanta is now accepting applications from start-up companies who would like to participate in their January 13, 2010 Run It By The Pros workshop.
During this MIT Enterprise Forum event four companies will be given the opportunity to present their “ten minute pitch” to a volunteer pro panel made up of representatives from the Atlanta start up community, including an investor, serial entrepreneur and lawyer. After the presentation and panel feedback, the audience will be given the opportunity to ask questions about the pitch and company.
There is no cost for the selected presenters to participate in this event. The workshop will be held from 3:30 p.m. – 7:00 p.m. on Wednesday, January 13, 2010 at the law offices of Sutherland, located at 999 Peachtree Street, Atlanta, Georgia, 30309. The judging criteria and an application are attached.
The deadline to submit your application and Executive Summary for consideration is Friday, December 4, 2009 at 12 noon. Both documents are required to complete your application and should be sent to email@example.com. [not me :) I put a copy of the application form and guidelines here: http://drop.io/davidscohen ]
Please forward this announcement to anyone who you feel has an interest in application. I’ve attended a few of these and if you get accepted be ready to be put under the microscope, but it can really sharpen up your investor presentation.
November 8, 2009 § Leave a Comment
Today I decided to try something new… My first al fresco blog post. We’ve had such lovely weather lately in Atlanta that I couldn’t bear to stay cooped up inside. Thank goodness for smartphones (although my thumbspeed is fairly abysmal).
I have no grand observations for you today nor any grand ambitions to sprain my thumbs pecking out War and Peace 2.0. However I will lob this over the fence: I believe that being successful means being yourself and that in turn means you need to know a little bit about what makes yourself tick. Right now I can think of no measure of success greater than enjoying a beautiful afternoon in the park with Julie and our bunny (Mr. Bialy). No doubt I will be using a different yardstick tomorrow, but for today I have my full measure.