Sometimes the good stuff leaps out at you during a random phone call. Tonight it was from my good friend David Bailey, a source of many gems, but this one I particularly liked. So, with his permission:
If your customer has a mouse, don’t build the better mousetrap. Just trap that mouse.
Don’t just focus on what you can do. Focus on solving your customer’s problem.
“Don’t just focus on what you can do. Focus on solving your customer’s problem.”
I agree with that. If you focus on solving your customer’s problem, they will keep on coming back to you because they know that you care for them.