K.I.S.S. - Keys to Brand Management

Sometimes you can get carried away when you write a blog or sit down with a client.  You don’t mean to, but you end up waxing on and on about the nuance of this point or the other.  That is why it is nice to occasionally run across a simple little list that offers a lot of compact value.  The Blake Project offers a great 7 bullet list on Key Brand Management Considerations.  Each one is pearl.