http://davidscohen.wordpress.com/2008/02/25/the-3-rs-of-branding/ Context is everything Fri, 29 Aug 2008 04:05:28 +0000 http://wordpress.org/?v=MU hourly 1 http://davidscohen.wordpress.com/2008/02/25/the-3-rs-of-branding/#comment-28 A seven-point tune-up for your personal brand « David S. Cohen - Left Brain, Right Brain Mon, 24 Mar 2008 14:02:29 +0000 http://davidscohen.wordpress.com/?p=79#comment-28 [...] A seven-point tune-up for your personal brand Published March 24, 2008 Branding Thoughts , commentary , networking , personal branding , social media Tags: branding, networking, personal branding, social media My friend Mike just sent me a link to a nice article on personal branding: Maintaining your Personal Brand Online by Jonathan Snook.  First of all, I happen to think it is one of the more attractively and readably designed blogs that I’ve seen lately, but I’m recommending the article for different reasons. Seven reasons to be exact.  Actually seven very practical tips for stepping up your engagement in your personal brand, that Mr. Snook has thoughtfully provided.   I won’t spoil his thunder, but I will say that I think these are good, easy to do steps that will help raise your recognizability online. And as you know that is the first of the three Rs of branding. [...] [...] A seven-point tune-up for your personal brand Published March 24, 2008 Branding Thoughts , commentary , networking , personal branding , social media Tags: branding, networking, personal branding, social media My friend Mike just sent me a link to a nice article on personal branding: Maintaining your Personal Brand Online by Jonathan Snook.  First of all, I happen to think it is one of the more attractively and readably designed blogs that I’ve seen lately, but I’m recommending the article for different reasons. Seven reasons to be exact.  Actually seven very practical tips for stepping up your engagement in your personal brand, that Mr. Snook has thoughtfully provided.   I won’t spoil his thunder, but I will say that I think these are good, easy to do steps that will help raise your recognizability online. And as you know that is the first of the three Rs of branding. [...]

]]> http://davidscohen.wordpress.com/2008/02/25/the-3-rs-of-branding/#comment-26 robertmayberry Tue, 04 Mar 2008 14:57:05 +0000 http://davidscohen.wordpress.com/?p=79#comment-26 This is a great way to look at it. It sounds like you've got a great way to describe three major goals of branding: getting into the consumer's evoked set (the brands that are considered acceptable when making a purchase decision), increasing the perceived value of your offering, and creating price inelasticity. And, as you point out, product and service attributes are incredibly important to this process; promotion alone won't do it. This is a great way to look at it. It sounds like you’ve got a great way to describe three major goals of branding: getting into the consumer’s evoked set (the brands that are considered acceptable when making a purchase decision), increasing the perceived value of your offering, and creating price inelasticity. And, as you point out, product and service attributes are incredibly important to this process; promotion alone won’t do it.

]]> http://davidscohen.wordpress.com/2008/02/25/the-3-rs-of-branding/#comment-24 The Branding Blog » David S. Cohen’s 3-R’s of Branding Tue, 26 Feb 2008 17:04:19 +0000 http://davidscohen.wordpress.com/?p=79#comment-24 [...] To read David’s entire blog, click Branding’s Three R’s. [...] [...] To read David’s entire blog, click Branding’s Three R’s. [...]

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